Press Release

Contact: Patricia Bello
DHC USA Inc.
(415) 908-1400 ext. 306
pbello@dhccare.com

JAPAN'S #1 CATALOG SKINCARE COMPANY
ADDS THE OLIVE LEAF SERIES TO ITS EXPANDING LINE OF SKINCARE

DHC USA Inc. Unveils Four New Products for the Fall Season

SAN FRANCISCO, Calif., October 17, 2003—DHC Corporation, a Japanese skincare leader since 1983, continues its product expansion with the introduction of the Olive Leaf series, which includes Olive Soap, Olive Leaf Lotion, Olive Leaf Milk, and Olive Leaf Cream.

As its name suggests, the key ingredient of this series is olive leaf extract, which contains coenzyme Q10, a vitamin-like compound found naturally in the body. Coenzyme Q10 (also known as CoQ10) aids the skin in its formation of collagen and elastin for increased firmness and suppleness. Topically applied, CoQ10 can penetrate into the living cell layers of the skin, providing antioxidant protection and anti-wrinkle effects. Additional ingredients include virgin olive oil, the signature ingredient in DHC’s skincare line and one that is exceptionally rich in age-defying antioxidants.

The Olive Leaf Set (Olive Soap, Olive Leaf Lotion, Olive Leaf Milk, and Olive Leaf Cream) will be available at a special price of $80.00 through October 31, 2003, and then at its regular price of $135.00.

“The products in the Olive Leaf series are among the most sophisticated we have ever developed,” says Miles Perdiguerra, Marketing Director of DHC USA Inc. “Very few skincare lines have tapped into the power of the olive leaf, which is incredibly rich in vitamins and antioxidants, including essential coenzyme Q10. Not only have we made this available to consumers, but we’ve also done it with gentle and effective anti-aging products we know people will love.”

The Olive Leaf series is available by catalog or through DHC’s Web site. The products are also available at DHC’s kiosks located in the Stonestown Galleria in San Francisco, Valley Fair Mall in San Jose, and Westside Pavilion in Los Angeles, California. Customers have the option of ordering online or by phone, fax, or mail and of having their products delivered straight to their home or office. With every purchase, customers may make four selections from a wide variety of free product samples, including our most popular product worldwide, Deep Cleansing Oil.

Olive Leaf series ingredients: Water, sucrose, olea europaea (olive) fruit oil, lauric acid, myristic acid, stearic acid, glycerin, sodium hydroxide, olea europaea (olive) leaf extract, palmitic acid, behenic acid, tetrasodium etidronate, butylene glycol, sodium PCA, trehalose, serine, methylparaben, allantoin, placental protein, citric acid, squalane, lanolin, aloe barbadensis leaf juice, hydrogenated lecithin, behenyl alcohol, cetearyl glucoside, PEG-10 soy sterol, tocopherol, carbomer, potassium hydroxide, magnesium aluminum silicate, stearyl glycyrrhetinate, retinyl palmitate, tricalcium phosphate, silica, paeonia suffruticosa root extract, zinc oxide, silver, pueraria lobata root extract.

May also contain: Glyceryl stearate SE, biosaccharide gum-1, caprylic/capric triglyceride, panax ginseng root extract, royal jelly extract, glyceryl stearate, sucrose stearate, batyl alcohol, dimethicone, phenoxyethanol, tocopherol, retinyl palmitate, tetrasodium etidronate, tricalcium phosphate, ascorbyl tetraisopalmitate, menthol, silica, zinc oxide, silver.

About DHC
DHC started in Japan over 20 years ago with just three very special products, including its famous Deep Cleansing Oil. Today DHC has over 150 products and is the most successful direct mail skincare company in Japan. DHC began its international expansion in 1997 and now makes its products available throughout the United States.

Note to the Editors
For more information on DHC USA Inc., visit the company's Web site at www.dhccare.com. Product samples are also available upon request. Please call Patricia Bello at (415) 908-1400 ext. 306, or e-mail her at pbello@dhccare.com.

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