Press Release

Contact: Patricia Bello
DHC USA Inc.
(415) 908-1400 ext. 306
pbello@dhccare.com

JAPAN'S #1 CATALOG SKINCARE COMPANY
ADDS MEN'S SKINCARE LINE TO ITS EXPANDING LINE OF PRODUCTS

DHC USA Inc. Reveals the First Complete Line of Skincare for Men

SAN FRANCISCO, Calif., Calif., May 4, 2004—DHC Corporation, a Japanese skincare leader since 1983, continues its product expansion with the introduction of its first skincare line for men, which includes: Pure Soap, AP Scrub, Soft Lotion (for Oily, Normal and Dry complexions), and After Shave Lotion.

Infused with olive oil and aloe, Pure Soap is an easy-lathering cleansing bar that washes away excess oil and debris from your skin without over-drying. AP Scrub is a creamy exfoliant that contains fine apricot seed granules to remove dead skin cells and gently clean pores. Soft Lotion (Oily, Normal, and Dry) is a multipurpose toner-and-moisturizer-in-one formulated to condition skin, balance skin’s pH level, and tighten pores. After Shave Lotion contains a mixture of botanical ingredients (chamomile, gingko, and perilla extracts) that work together to reduce aggravation from shaving and bring out your skin’s natural supple radiance.

Pure Soap will be available at a special price of $6.50 for 2.1 oz. Net wt. through June 30, 2004, and thereafter at its regular price of $9.00. AP Scrub is available at a special price of $5.50 for 1.7 oz. Net wt. through June 30, 2004, and thereafter at its regular price of $8.00. Soft Lotion (Oily, Normal and Dry) is available at a special price of $5.50 through June 30, 2004, and thereafter at its regular price of $8.00. After Shave Lotion is available at a special price of $5.00 through June 30, 2004, and thereafter at its regular price of $7.00.

“DHC’s Men’s Skincare line is designed to provide maximum results for men who take skincare seriously. We have used the finest ingredients, including botanical extracts that provide the greatest benefits to your complexion. This line of products will clean away dirt, exfoliate, soothe and comfort skin, and help provide a healthy, glowing appearance for men of any age,” says Gary Gauntt, president of DHC USA’s headquarters in San Francisco, California.

DHC’s Men’s Skincare line is available by catalog or through DHC’s Web site. The products are also available at DHC retail merchandising units, located in California at Stonestown Galleria in San Francisco, Valley Fair Mall in San Jose, Westside Pavilion in Los Angeles, Glendale Galleria in Glendale, The Oaks Mall in Thousand Oaks, Arden Fair in Sacramento, and at RAKUZA in New York City.
When ordering online or by phone, fax, or mail, customers can have their products delivered straight to their home or office. And with every purchase, customers may make four selections from a wide variety of free product samples, including our most popular product worldwide, Deep Cleansing Oil.

About DHC
DHC started in Japan over 20 years ago with just three very special products, including its famous Deep Cleansing Oil. Today DHC has over 150 products and is the most successful direct mail skincare company in Japan. DHC began its international expansion in 1997 and now makes its products available throughout the United States.

Note to the Editors
For more information on DHC USA Inc., visit the company's Web site at www.dhccare.com. Product samples are also available upon request. Please call Patricia Bello at (415) 908-1400 ext. 306, or e-mail her at pbello@dhccare.com.

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