Press Release

Contact: Patricia Bello
DHC USA Inc.
(415) 908-1400 ext. 306
pbello@dhccare.com

JAPAN'S #1 CATALOG SKINCARE COMPANY
UNVEILS MAKEUP BRUSH SET

DHC USA Inc. Adds Eight Makeup Tools to Complement Its Line of Makeup

SAN FRANCISCO, Calif., January 2nd, 2004—Concluding its successful “year of color,” which marked the expansion of its cosmetics line, DHC announces the debut of its new Makeup Brushes, including Eye Color Tip (small) and Eye Color Tip (large), Eyebrow Brush, Eyebrow Comb, Lip Brush, Shadow Brush, Cheek Brush, and Face Brush. Made from 100% soft synthetic fibers for increased durability and longer wear, these brushes are built to provide a multitude of professional-looking makeup applications. Buy them separately or all together in a chic black travel case.

Makeup Brushes will be available at special introductory prices through January 31, 2004. Eye Color Tip (small), Eye Color Tip (large), and Eyebrow Comb will be available at a special price of $3.50 and thereafter at their regular price of $4.50. Eyebrow Brush and Lip Brush will be available at a special price of $4.50 and thereafter at their regular price of $6.00. Shadow Brush will be available at a special price of $6.50 and thereafter at its regular price of $8.50. Cheek Brush will be available at a special price of $10.50 and thereafter at its regular price of $14.50. Face Brush will be available at a special price of $13.00 and thereafter at its regular price of $17.50. The entire Makeup Brush Set will be available at a special price of $45.00 and thereafter at its regular price of $60.00.

“The right brushes can help make any makeup application look flawless,” says Hadrian Miguel, Division Manager of DHC USA Inc. and makeup artist. “Our quality makeup brushes complement our makeup line beautifully. Each brush also carries the DHC signature stamp and makes a perfect gift for loyal DHC customers.”

All products are available by catalog or through DHC’s Web site. The products are also available at DHC’s kiosks located in Stonestown Galleria in San Francisco, Valley Fair Mall in San Jose, Westside Pavilion in Los Angeles, Arden Fair in Sacramento, California, Glendale Galleria in Glendale, California, and RAKUZA in New York City. Look for DHC at The Oaks Mall in Thousand Oaks, California, in February 2004.

Customers have the option of ordering online or by phone, fax, or mail and of having their products delivered straight to their home or office. With every purchase, customers may make four selections from a wide variety of free product samples, including our most popular product worldwide, Deep Cleansing Oil.

About DHC
DHC started in Japan over 20 years ago with just three very special products, including its famous Deep Cleansing Oil. Today DHC has over 150 products and is the most successful direct mail skincare company in Japan. DHC began its international expansion in 1997 and now makes its products available throughout the United States.

Note to the Editors
For more information on DHC USA Inc., visit the company's Web site at www.dhccare.com. Product samples are also available upon request. Please call Patricia Bello at (415) 908-1400 ext. 306, or e-mail her at pbello@dhccare.com.

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