Press Release

Contact: Patricia Bello
DHC USA Inc.
(415) 908-1400 ext. 306
pbello@dhccare.com

JAPAN'S #1 CATALOG SKINCARE COMPANY
UNVEILS LIP LINER PENCIL

DHC USA Inc. Introduces Lip Liner Pencil in Four Versatile Colors

SAN FRANCISCO, Calif., February 2, 2005—DHC USA Inc. continues its product expansion with the launch of Lip Liner Pencil in Coral Beige, Pink Beige, Mocha, and Rosewood—shades so neutral they work for just about everyone!

Each DHC Lip Liner Pencil is infused with our signature ingredient, virgin olive oil, known to be one of nature's best weapons against moisture loss. In addition, these conditioning lip shades contain the lip-loving antioxidant squalane, which attracts moisture and seals it in. Lip Liner Pencil may be used alone or with DHC's existing line of lip products: Lip Creation, Lip Palette, Lip Gloss Color, and Fresh Lip Color.

DHC Lip Liner Pencil will be available at the special price of $3.40 for 0.07 oz. Net wt. through February 28, 2005, and thereafter at its regular price of $5.00.

"Lip liner is an important step, and many women exclude it from their makeup routine," says Gloria Ortiz, aesthetician and beauty expert at DHC San Francisco. "DHC has created four easy-to-blend colors to give your lips definition. This moisturizing liner includes DHC's signature ingredient, olive oil. It glides on effortlessly to achieve that perfectly finished lip with absolutely no tugging! For a sexy pout, simply line your lips just outside your natural lip line. Be sure to press down lightly to avoid a harsh line. Next, fill in your lips with the Lip Liner Pencil to build color on lips, then top with any DHC lip color. And don't forget—blend, blend, blend."

DHC Lip Liner Pencil is available by catalog or through DHC's Web site. The product is also available at DHC retail merchandising unit in New York City at RAKUZA.

When ordering online or by phone, fax, or mail, customers can have their products delivered straight to their home or office. And with every purchase, customers may make four free selections from a wide variety of product samples, including our most popular product worldwide, Deep Cleansing Oil.

About DHC
DHC Corporation is one of the world's leading manufacturers and marketers of quality skincare products, makeup, fragrances, health foods, and supplements. It started in Japan more than 20 years ago. One of the top ten skincare companies in Japan, DHC today has more than 800 products in its skincare, cosmetics, health food, supplement, and lingerie lines.

Note to the Editors
For more information on DHC USA Inc., visit the company's Web site at www.dhccare.com. Product samples are also available upon request. Please call Patricia Bello at (415) 908-1400 ext. 306, or e-mail her at pbello@dhccare.com.

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