Press Release

Contact: Patricia Bello
DHC USA Inc.
(415) 908-1400 ext. 306
pbello@dhccare.com

JAPAN'S #1 CATALOG SKINCARE COMPANY
ADDS CHEEK COLOR TO ITS EXPANDING LINE OF MAKEUP

DHC USA Inc. Introduces Four Luminescent Colors

SAN FRANCISCO, Calif., August 11, 2003—Warm, rosy cheeks are a sign of verve and healthy radiance. Now DHC has captured this look of life and put it into all-new Cheek Color. Complete with micro-refined powders for a sheer finish and olive oil so it goes on soft, this brilliant blush gives you smooth, even coverage without a cakey finish. Each of the four Cheek Color shades—Pink, Dark Red, Beige, and Orange—comes in a sleek compact that includes a mirror and soft-bristle brush. Take it with you to any occasion for instant warmth.

Cheek Color will be available at a special price of $12.50 for 0.16 oz. Net wt. through September 30, 2003, and thereafter at its regular price of $18.00.

“Cheek Color goes on sheer and blends easily, giving you control over just how much to put on,” says Hadrian Miguel, Division Manager of DHC USA Inc. “There’s a shade to match every skin tone—Beige and Pink bring color to fair complexions, Orange gives warmth to olive tones, and Dark Red enhances darker skin.”

Cheek Color is available by catalog or through DHC’s Web site. The products are also available at DHC’s kiosk in the Stonestown Galleria in San Francisco, California.

Customers have the option of ordering online or by phone, fax, or mail and of having their products delivered straight to their home or office. With every purchase, customers may make four selections from a wide variety of free product samples, including our most popular product worldwide, Deep Cleansing Oil.

Cheek Color ingredients: talc, synthetic fluorphlogopite, nylon-12, squalane, silica, diisostearyl malate, zinc stearate, boron nitride, dimethicone, olea europaea (olive) fruit oil, egg oil, aluminum hydroxide, barium sulfate, mica, titanium dioxide, iron oxides, red 30.

May also contain: ultramarines

About DHC
DHC started in Japan over 20 years ago with just three very special products, including its famous Deep Cleansing Oil. Today DHC has over 150 products and is the most successful direct mail skincare company in Japan. DHC began its international expansion in 1997 and now makes its products available throughout the United States.

Note to the Editors
For more information on DHC USA Inc., visit the company's Web site at www.dhccare.com. Product samples are also available upon request. Please call Patricia Bello at (415) 908-1400 ext. 306, or e-mail her at pbello@dhccare.com.

###