Press Release

Contact: Patricia Bello
DHC USA Inc.
(415) 908-1400 ext. 306
pbello@dhccare.com

JAPAN'S #1 CATALOG SKINCARE COMPANY
INTRODUCES NEW CERAMIDE MILK

DHC USA Inc. Presents A Fast-Absorbing Moisturizer For All Skin Types

SAN FRANCISCO, Calif., October 31, 2002 - During winter does your skin dry up, peel off, and leave you with flaky, rough patches? Now you can fight winter's dryness with new DHC Ceramide Milk and its infusion of beneficial ceramide. Ceramide forms the vital structure of your skin's outermost layer, keeping in moisture while holding cells firmly together. As we age, our skin produces less ceramide and becomes more vulnerable to the harsh effects of the sun, dry climates, and indoor heat. The result is decreased suppleness, softness, and smoothness.

Ceramide Milk is a light-feeling moisturizer that absorbs quickly and is made with 100% botanical ceramide. Wear it under makeup without the worry of being weighed down. Simply spread the product across your palms and gently massage onto your face. Use morning and night for optimal results. Ceramide Milk will be available at a special price of $19.00 for 2.7 fl. oz. through December 31, 2002, then at its regular price of $28.00, thereafter.

"One of the skin's natural components is ceramide. It has four great effects on skin," says Hadrian Miguel, staff aesthetician at DHC USA Inc. "One is a moisturizing effect. The second is a defensive and protective coating from environmental aggressors. The third is keeping skin healthy. And the fourth is maintaining youthful suppleness."

Ceramide Milk is available by catalog or through DHC's Web site. Customers have the option of ordering online, or by phone, fax, or mail, and having their products delivered straight to their home or office. Customers may also choose from a wide selection of free product samples, including our most popular product, Deep Cleansing Oil, with any purchase.

Ceramide Milk ingredients: water, dipropylene glycol, olea europaea (olive) fruit oil, pyrus cydonia seed extract, squalane, sodium PCA, lanolin, glyceryl stearate SE, triticum vulgare (wheat) germ extract, behenyl alcohol, batyl alcohol, glyceryl stearate, cholesteryl hydroxystearate, placental protein, glycine soja (soybean) protein, phenoxyethanol, arachidyl alcohol, methylparaben, tocopherol, serine, propylparaben, dimethicone, decyl glucoside, dipotassium glycyrrhizate, tetrasodium etidronate, sodium hyaluronate

About DHC
DHC started in Japan over 20 years ago with just three very special products, including its famous Deep Cleansing Oil. Today DHC has over 150 products and is the most successful direct mail skincare company in Japan. DHC began its international expansion in 1997 and now makes its products available throughout the United States.

Note to the Editors
For more information on DHC USA Inc., visit the company's Web site at www.dhccare.com. Product samples are also available upon request. Please call Patricia Bello at (415) 908-1400 ext. 306, or e-mail her at pbello@dhccare.com.

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