Press Release

Contact: Patricia Bello
DHC USA Inc.
(415) 908-1400 ext. 306
pbello@dhccare.com

JAPAN'S #1 CATALOG SKINCARE COMPANY
INTRODUCES NEW ALPHA-ARBUTIN WHITE MASK

DHC USA Inc. Introduces a Solution for a Brighter Complexion

SAN FRANCISCO, Calif., May 23, 2003—One factor that contributes to uneven skin tone is age spots. Also known as liver spots or lentigines, these flat brown spots can begin developing as early as our late 30s. As we age, deposits of melanin get trapped in our skin (mostly from photoaging, the effect of chronic and excessive sun exposure on the skin), and this slows our skin’s defenses and normal skin cell turnover. When turnover is slow, dull, lifeless cells can accumulate on our skin’s surface and darken our complexion’s natural glow.

DHC, fast becoming well known for its strong line of brightening products, has just developed a new treatment for skin dullness: Alpha-Arbutin White Mask. It’s made with alpha-arbutin, a brightening ingredient that is up to ten times more stable and effective than the ordinary beta-arbutin used by many other skincare companies and stands as one of the most powerful complexion-illuminating ingredients available today. Alpha-Arbutin White Mask, a soft paper sheet pre-saturated with DHC’s special alpha-arbutin solution (along with moisturizing glycerin, serine, and botanical brighteners), offers an effective new way to deliver this remarkable ingredient to the skin.

Alpha-Arbutin White Mask will be available at a special price of $7.00 for five sheets through July 31, 2003, and thereafter at its regular price of $10.00.

“Beta-arbutin, derived from bearberry, has long been praised as a natural skin brightener and has been used for several years throughout Asia. DHC improves upon this ingredient with formulations made with alpha-arbutin, a more stable and effective brightening ingredient than beta-arbutin,” says Hadrian Miguel, Division Manager of DHC USA Inc. “DHC Alpha-Arbutin White Mask is an infusion treatment that allows your skin to get the most from this remarkable ingredient.”

Alpha-Arbutin White Mask is available by catalog or through DHC’s Web site. The product is also available at DHC’s kiosk in the Stonestown Galleria in San Francisco, California. Customers have the option of ordering online or by phone, fax, or mail and of having their products delivered straight to their home or office. With every purchase, customers may make four selections from a wide variety of free product samples, including our most popular product worldwide, Deep Cleansing Oil.

Alpha-Arbutin White Mask ingredients: water, butylene glycol, glycerin, pentylene glycol, sodium PCA, phenoxyethanol, morus alba root extract, alpha-arbutin, sodium citrate, sodium hyaluronate, 1-methylhydantoine-2-imide, serine, citric acid, dipotassium glycyrrhizate, acetyl tyrosine, paeonia suffruticosa root extract, pueraria lobata root extract.

About DHC
DHC started in Japan over 20 years ago with just three very special products, including its famous Deep Cleansing Oil. Today DHC has over 150 products and is the most successful direct mail skincare company in Japan. DHC began its international expansion in 1997 and now makes its products available throughout the United States.

Note to the Editors
For more information on DHC USA Inc., visit the company's Web site at www.dhccare.com. Product samples are also available upon request. Please call Patricia Bello at (415) 908-1400 ext. 306, or e-mail her at pbello@dhccare.com.

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