Press Release

Contact: Patricia Bello
DHC USA Inc.
(415) 908-1400 ext. 306
pbello@dhccare.com

JAPAN'S #1 CATALOG SKINCARE COMPANY
ADDS ACEROLA 100 TO ITS EXPANDING LINE OF ACEROLA PRODUCTS

DHC USA Inc. Presents a Fast-Working Brightening Series

SAN FRANCISCO, Calif., September 14th, 2004—DHC USA, Inc., a leading provider of high-quality skincare products, makeup, and fragrance, announces the introduction of Acerola 100, a concentrated moisture and brightening treatment derived from the nutrient-rich Caribbean berry, acerola.

DHC Acerola 100 has a unique formula that is made from the tropical acerola berry. Famous in the food community for its high vitamin C content, this diverse berry also is known to have brightening effects on skin. Acerola 100 revitalizes sun-dried skin by helping to restore clarity and even tone, and with its low-acid formula, it's a gentle moisturizer for all skin types.

DHC's Acerola 100 will be available at the special price of $13.50 for 1 fl. oz. through October 31, 2004, and thereafter at its regular price of $18.00.

"The acerola berry is naturally rich in vitamin C. Acerola 100 not only hydrates skin, it provides all the antioxidant and brightening benefits of vitamin C in a gentle, yet intensive solution," says Gloria Ortiz, licensed esthetician and also the Call Center manager of DHC USA's headquarters in San Francisco, California. "The result-a healthy glow, even skin tone, and a more youthful complexion. I like to use it on my entire face and neck, not just as a spot treatment."

DHC Acerola 100 is available by catalog or through DHC's Web site. The product is also available at DHC retail merchandising units, located in California at Stonestown Galleria in San Francisco, Valley Fair Mall in San Jose, Westside Pavilion in Los Angeles, and Glendale Galleria in Glendale, and at RAKUZA in New York City.

When ordering online or by phone, fax, or mail, customers can have their products delivered straight to their home or office. And with every purchase, customers may make four selections from a wide variety of free product samples, including our most popular product worldwide, Deep Cleansing Oil.

About DHC
DHC Corporation is one of the world's leading manufacturers and marketers of quality skincare products, makeup, fragrances, health foods, and supplements. It started in Japan more than 20 years ago. Today DHC has more than 800 products in its skincare, cosmetics, health food, supplement, and lingerie lines, and it is one of the top ten skincare companies in Japan.

Note to the Editors
For more information on DHC USA Inc., visit the company's Web site at www.dhccare.com. Product samples are also available upon request. Please call Patricia Bello at (415) 908-1400 ext. 306, or e-mail her at pbello@dhccare.com.

###