Join the DHC team

Email Marketing Manager - San Francisco, CA

We are seeking an Email Marketing Manager for our US corporate office. The Email Marketing Manager will become the resident expert in analytics, forecasting, analyzing, reporting and accountability of all email campaigns for the DHC US, DHC Canada, and DHC UK websites.  This is a full-time position scheduled to work for 40 hours per week M-F. DHC doesn't allow telecommuting.

The Email Marketing Manager will assume responsibility for overall email marketing strategy and tactical execution of campaigns, and analyzing performance metrics. Main duties are as follows but not limited to:

• Develop segmentation strategy to increase customer acquisition, engagement, and customer retention.
• Manage and optimize the design, content, targeting & messaging of email communications.
• Setting up, monitoring, and deployment of all email marketing campaigns
• Own and drive revenue and profitability from all email marketing programs.
• Track performance relative to targets and continually test to optimize results.
• Set benchmarks and establish analytics for key performance criteria.
• Manage email production schedule and own email marketing calendar.
• Own all aspects of the email campaigns including: developing the subject and collaborating with the copywriter on content, inserting tracking links into email code, sending test emails, and conducting QA to ensure all content and links are correct.
• Ability to articulate and champion email marketing best practices and standards.
• Other tasks as assigned.

Education / Experiences Required:

• Bachelor's degree (B.A.) or equivalent from four-year college or university.
• 4-6 years of online marketing experience with a minimum of 2-3 years demonstrated success in email marketing tactics, segmentation strategies, and campaign optimization.
• Advanced proficiency in Microsoft Office applications and ESPs — (StrongMail, Yesmail, CheetahMail, ExactTarget, etc.)
• Project management skills; ability to juggle multiple projects, organize & prioritize.
• Detail-oriented and highly organized to execute complex marketing campaigns.
• Strong analytical/quantitative skills.
• Knowledge of best practices and compliance around permission-based marketing, privacy, spam regulation (CAN/SPAM) and deliverability.
• Highly organized and strong attention to detail is necessary.

DHC is located in downtown San Francisco near MUNI and Bart. Full time employees are eligible to enroll in Medical, Dental, Vision, and Life benefits after 90 days. Other benefits include product discounts and PTO accrual.

No agencies please! Sorry, we are not able to provide a sponsorship. DHC USA Inc. is an EOE.

Please submit your resume to https://home.eease.adp.com/recruit/?id=499979. You MUST include your salary expectation in order to be considered.  Please put your Cover Letter under “Notes.”  Only qualified candidates will be contacted.

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